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MARKETING INTERIOR DESIGN 2E PA

by
Edition:
2nd
ISBN13:

9781621532545

ISBN10:
1621532542
Format:
Trade Paper
Pub. Date:
4/17/2013
Publisher(s):
FRWHEEL
List Price: $24.95

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Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 4/17/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that price Writing your business statement Branding your business, including designing promotional materials Finding leads and taking advantage of them through networking Landing jobs and learning how to handle the interview process Protecting yourself with contracts Taking full advantage of social media platforms Bidding for and negotiating projects in a post-recession climate Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!


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