Marketing in a Changing World: Creating Customer Value and Satisfaction | |
Strategic Planning and the Marketing Process | |
The Marketing Environment | |
Marketing Research and Information Systems | |
Consumer Markets and Consumer Buyer Behavior | |
Business Markets and Business Buyer Behavior | |
Marketing Segmentation, Targeting, and Positioning for Competitive Advantage | |
Product and Service Strategies | |
New-Product Development and Life-Cycle Strategies | |
Pricing Considerations and Strategies | |
Distribution Channels and Logistics Management | |
Retailing and Wholesaling | |
Integrated Marketing Communication Strategy | |
Advertising, Sales Promotion, and Public Relations | |
Personal Selling and Sales Management | |
The Global Marketplace | |
Marketing and Society: Social Responsibility and Marketing Ethics | |
Marketing Arithmetic | |
Careers in Marketing | |
Author Index | |
Company Index | |
Subject Index | |
Table of Contents provided by Blackwell. All Rights Reserved. |