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Table of Contents
|Marketing in a Changing World: Creating Customer Value and Satisfaction|
|Strategic Planning and the Marketing Process|
|The Marketing Environment|
|Marketing Research and Information Systems|
|Consumer Markets and Consumer Buyer Behavior|
|Business Markets and Business Buyer Behavior|
|Marketing Segmentation, Targeting, and Positioning for Competitive Advantage|
|Product and Service Strategies|
|New-Product Development and Life-Cycle Strategies|
|Pricing Considerations and Strategies|
|Distribution Channels and Logistics Management|
|Retailing and Wholesaling|
|Integrated Marketing Communication Strategy|
|Advertising, Sales Promotion, and Public Relations|
|Personal Selling and Sales Management|
|The Global Marketplace|
|Marketing and Society: Social Responsibility and Marketing Ethics|
|Careers in Marketing|
|Table of Contents provided by Blackwell. All Rights Reserved.|