CART

(0) items

Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package,9780133130638
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

by
Edition:
11th
ISBN13:

9780133130638

ISBN10:
0133130630
Format:
Package w/AccessCard
Pub. Date:
8/8/2012
Publisher(s):
PEARSON
List Price: $216.66
More New and Used
from Private Sellers
Starting at $81.99
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Company Cases for Marketing : An Introduction
    Company Cases for Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction
    Marketing : An Introduction
  • Marketing : An Introduction and MyMarketingLab Package
    Marketing : An Introduction and MyMarketingLab Package
  • Marketing An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
    Marketing An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
  • Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package, 11/e
    Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package, 11/e
  • Marketing: An Introduction, 12/e
    Marketing: An Introduction, 12/e
  • Marketing: An Introduction, CourseSmart eTextbook, 10/E
    Marketing: An Introduction, CourseSmart eTextbook, 10/E
  • MyMarketingLab with Pearson eText -- Access Card -- for Marketing An Introduction
    MyMarketingLab with Pearson eText -- Access Card -- for Marketing An Introduction
  • MyMarketingLab with Pearson eText Student Access Code Card for Marketing : An Introduction
    MyMarketingLab with Pearson eText Student Access Code Card for Marketing : An Introduction




Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Table of Contents

Part 1: Defining Marketing and the Marketing Process

Chapter 1: Marketing: Creating and Capturing Customer Value        

Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships        

Part 2: Understanding the Marketplace and Consumers

Chapter 3: Analyzing the Marketing Environment        

Chapter 4: Managing Marketing Information to Gain Customer Insights        

Chapter 5: Understanding Consumer and Business Buyer Behavior        

Part 3: Designing a Customer-Driven Strategy and Mix

Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers        

Chapter 7: Products, Services, and Brands: Building Customer Value        

Chapter 8: New Product Development and Product Life-Cycle Strategies        

Chapter 9: Pricing: Understanding and Capturing Customer Value        

Chapter 10: Marketing Channels: Delivering Customer Value        

Chapter 11: Retailing and Wholesaling        

Chapter 12: Communicating Customer Value: Advertising and Public Relations        

Chapter 13: Personal Selling and Sales Promotion        

Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships

Part 4: Extending Marketing

Chapter 15: The Global Marketplace        

Chapter 16: Sustainable Marketing: Social Responsibility and Ethics        



Please wait while the item is added to your cart...