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9781259598999

Marketing Loose Leaf

by ; ;
  • ISBN13:

    9781259598999

  • ISBN10:

    1259598993

  • Edition: 2nd
  • Format: Loose-leaf
  • Copyright: 2017-02-21
  • Publisher: McGraw-Hill Education
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List Price: $194.40

Table of Contents

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability

Supplemental Materials

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