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Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Table of Contents
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – MARKETING MANAGEMENT CASES
Case Group A: Market Opportunity Analysis
Case 1: McDonald’s Corporation
Case 2: Southwest Airlines
Case 3: South Delaware Coors, Inc.
Case 4: Ruth’s Chris: The High Stakes of International Expansion
Case 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable?
Case 6: Panera Bread Company
Case Group B: Product Strategy
Case 7: Starbucks – Early 2008
Case 8: Your Home is a Good Place, Inc.
Case 9: easyCar.com
Case 10: The Lego Group: Building Strategy
Case 11: The Launch of the Sony PlayStation 3
Case Group C: Promotion Strategy
Case 12: Mountain Dew: Selecting New Creative
Case 13: Red Bull
Case 14: “Hips Feel Good” – Dove’s Campaign for Real Beauty
Case Group D: Distribution Strategy
Case 15: IKEA’s Global Strategy: Furnishing the World
Case 16: Pets.com Inc.: Rise and Decline of a Pet Supply Retailer
Case 17: organicKidz: Marketing Strategy
Case 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy?
Case 19: Wal-Mart Stores Inc. in 2008: Management’s Initiatives to Transform the Company and Curtail Wal-Mart Bashing
Case Group E: Pricing Strategy
Case 20: Schwinn Bicycles
Case 21: Cowgirl Chocolates
Case 22: Clearwater Technologies
Case Group F: Social and Ethical Issues in Marketing Management
Case 23: E. & J. Gallo Winery (2007)
Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
SECTION V – STRATEGIC MARKETING CASES
Case 1: Yum! Brands, Pizza Hut, and KFC
Case 2: Apple Inc. in 2010
Case 3: EMR Innovations
Case 4: Gap Inc. in 2010: Is the Turnaround Strategy Working?
Case 5: Harley-Davidson, Inc. – Motorcycle Division
Case 6: PepsiCo’s Diversification Strategy in 2008
Case 7: Expresso Espresso
Case 8: Pespironics, Incorporated: Take a Deep Breath
Case 9: Research in Motion – Entering a New Era
Case 10: Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?