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Table of Contents
|Marketing in the Twenty-First Century|
|Adapting Marketing to the New Economy (NEW)|
|Building Customer Satisfaction, Value, and Retention|
|Winning Markets: Market-Oriented Strategic Planning|
|Gathering Information and Measuring Market Demand|
|Scanning the Marketing Environment|
|Analyzing Consumer Markets and Buyer Behaviour|
|Analyzing Business Markets and Buyer Behaviour|
|Dealing with the Competition|
|Identifying Market Segments and Selecting Target Markets|
|Positioning and Differentiating the Market Offering Through the Product Life Cycle|
|Developing New Market Offerings|
|Designing Global Market Offerings|
|Setting the Product and Branding Strategy|
|Designing and Managing Services|
|Developing Pricing Strategies and Programs|
|Designing and Managing Value Networks and Marketing Channels|
|Managing Retailing, Wholesaling, and Market Logistics|
|Managing Integrated Marketing Communications|
|Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing|
|Managing the Sales Force|
|Managing the Total Marketing Effort|
|Table of Contents provided by Publisher. All Rights Reserved.|