CART

(0) items

Marketing Management,9780073381138

Marketing Management

by ;
Edition:
9th
ISBN13:

9780073381138

ISBN10:
0073381136
Format:
Hardcover
Pub. Date:
10/3/2008
Publisher(s):
McGraw-Hill/Irwin
List Price: $196.09

Rent Textbook

(Recommended)
 
Term
Due
Price
$4.99

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
$54.90

Buy New Textbook

In Stock Usually Ships in 24 Hours.
$11.71

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $0.97

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 9th edition with a publication date of 10/3/2008.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Marketing Management
    Marketing Management
  • Marketing Management
    Marketing Management
  • Marketing Management : Knowledge and Skills
    Marketing Management : Knowledge and Skills




Summary

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Table of Contents

Essentials of Marketing Management
Introduction
Strategic Planning and the Marketing Management Process
Marketing Information, Research, and Understanding the Target Market
Marketing Research: Process and Systems for Decision Making
Consumer Behavior
Business, Government, and Institutional Buying
Market Segmentation
The Marketing Mix
Product and Brand Strategy
New Product Planning and Development
Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing
Personal Selling, Relationship Building, and Sales Management
Distribution Strategy
Pricing Strategy
Marketing in Special Fields
The Marketing of Services
Global Marketing
Analyzing Marketing Problems and Cases
Financial Analysis for Marketing Decisions
Internet Exercises and Sources of Marketing Information
Internet Exercises
Internet Sources of Marketing Information
Marketing Management Cases
Market Opportunity Analysis
Product Strategy
Promotion Strategy
Distribution Strategy
Pricing Strategy
Social and Ethical Issues in Marketing Management
Strategic Marketing Cases
Developing Marketing Plans
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...