Marketing Management : Analysis, Planning, Implementation, and Control,9780132435109

This item qualifies for
FREE SHIPPING!

Marketing Management : Analysis, Planning, Implementation, and Control

by Phillip Kotler

ISBN13:

9780132435109

ISBN10:

0132435101

Format:

Hardcover

Pub. Date:

8/1/1996

Publisher(s):

Prentice Hall

Upgraded Edition: Click here!

Other versions by this Author

List Price: ~~$89.00~~

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours

$86.78

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers

Starting at $0.01

Questions About This Book?

What version or edition is this?

This is the edition with a publication date of 8/1/1996.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Understanding Marketing Management
Understanding the Critical Role of Marketing in Organizations and Society
Building Customer Satisfaction Through Quality, Service, and Value
Laying the Groundwork Through Market-Oriented Strategic Planning
Managing the Marketing Process and Marketing Planning
Analyzing Marketing Opportunities
Marketing Information Systems and Marketing Research
Analyzing the Marketing Environment
Analyzing Consumer Markets and Buyer Behavior
Analyzing Business Markets and Business Buying Behavior
Analyzing Industries and Competitors
Researching and Selecting Target Markets
Measuring and Forecasting Market Demand
Identifying Market Segments and Selecting Target Markets
Developing Marketing Strategies
Differentiating and Positioning the Market Offer
Developing, Testing, and Launching New Products and Services
Managing Product Life Cycles and Strategies
Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers
Designing Strategies for the Global Marketplace
Planning Marketing Programs
Managing Products Lines, Brands, and Packaging
Managing Service Businesses and Ancillary Services
Designing Pricing Strategies and Programs
Selecting and Managing Marketing Channels
Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion-Mix Strategies
Designing Effective Advertising Programs
Designing Direct-Marketing, Sales-Promotion, and Public- Relations Programs
Managing the Salesforce
Organizing, Implementing, and Controlling Marketing Effort
Organizing and Implementing Marketing Programs
Evaluating and Controlling Marketing Performance
Author Index
Company/Brand Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.

FREE SHIPPING OVER $59!