CART

(0) items

Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package,9780132606226
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package

by ;
Edition:
14th
ISBN13:

9780132606226

ISBN10:
0132606224
Format:
Hardcover
Pub. Date:
6/8/2011
Publisher(s):
Prentice Hall
List Price: $270.86

Rent Textbook

(Recommended)
 
Term
Due
Price
$216.69

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
$264.09

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $129.58

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 14th edition with a publication date of 6/8/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Marketg Plan Handbk& Pro Premier Mrktg Plan
    Marketg Plan Handbk& Pro Premier Mrktg Plan
  • Marketing Management
    Marketing Management
  • Marketing Management
    Marketing Management
  • Marketing Management
    Marketing Management
  • Marketing Management
    Marketing Management
  • Marketing Management
    Marketing Management
  • Marketing Management and The Marketing Plan Handbook and Marketing PlanPro Premier Package
    Marketing Management and The Marketing Plan Handbook and Marketing PlanPro Premier Package
  • Marketing Management: The Millennium Edition
    Marketing Management: The Millennium Edition
  • Marketing PlanPro Premier Value Package (includes Marketing Management)
    Marketing PlanPro Premier Value Package (includes Marketing Management)
  • Outlines and Highlights for Marketing Management by Philip Kotler, Kevin Keller, Isbn : 9780136009986
    Outlines and Highlights for Marketing Management by Philip Kotler, Kevin Keller, Isbn : 9780136009986
  • The Marketing Plan Handbook
    The Marketing Plan Handbook




Summary

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Managementis the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearson's online tutorial and assessment platform.

Table of Contents

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Chapter 3. Gathering Information and Scanning the Environment

Chapter 4. Conducting Marketing Research and Forecasting on Demand

Part 3: Connecting with Customers

Chapter 5. Creating Long-term Loyalty Relationships

Chapter 6. Analyzing Consumer Markets

Chapter 7. Analyzing Business Markets

Chapter 8. Identifying Market Segments and Targets

Part 4: Building Strong Brands

Chapter 9. Creating Brand Equity

Chapter 10. Crafting the Brand Position

Chapter 11. Competitive Dynamics

Part 5: Shaping the Market

Chapter 12. Setting Product Strategy

Chapter 13. Designing and Managing Services

Chapter 14. Developing Pricing Strategies and Programs

Part 6: Delivering Value

Chapter 15. Designing and Managing Integrated Marketing

Chapter 16. Managing Retailing, Wholesaling, and Logistics

Part 7: Communicating Value

Chapter 17. Designing and Managing Integrated Marketing Communications

Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Part 8: Creating Successful Long-Term Growth

Chapter 20. Introducing New Marketing Offerings

Chapter 21. Tapping into Global Markets

Chapter 22. Managing a Holistic Marketing Organization

 



Please wait while the item is added to your cart...