CART

(0) items

Marketing Management : A Strategic, Decision-Making Approach (4th),9780072315233
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing Management : A Strategic, Decision-Making Approach (4th)

by ; ; ;
Edition:
4th
ISBN13:

9780072315233

ISBN10:
0072315237
Format:
Paperback
Pub. Date:
5/1/2001
Publisher(s):
McGraw Hill (Tx)
List Price: $112.19
More New and Used
from Private Sellers
Starting at $14.38
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Marketing Management : A Strategic Decision-Making Approach
    Marketing Management : A Strategic Decision-Making Approach
  • Marketing Management : A Strategic Decision-Making Approach
    Marketing Management : A Strategic Decision-Making Approach
  • Marketing Management: A Strategic Decision-Making Approach
    Marketing Management: A Strategic Decision-Making Approach
  • Marketing Management: A Strategic Decision-making Approach
    Marketing Management: A Strategic Decision-making Approach




Table of Contents

An Overview of Marketing Managementp. 1
Marketing and the Marketing Management Processp. 2
The Strategic Role of Marketingp. 26
Market Opportunity Analysisp. 59
Evironmental Analyisp. 60
Industry Dynamics and Strategic Changep. 80
Consumer Marketing and Buying Behaviorp. 100
Organizational Markets and Buying Behaviorp. 122
Marketing Information and Marketing Researchp. 144
Market Segmentation and Market Targetingp. 170
Positioning Decisionsp. 192
Developing Strategic Marketing Programsp. 211
Business Strategies and Marketing-Program Decisionsp. 212
Product and Services Decisionsp. 232
Developing and Testing New Products and Servicesp. 256
Pricing Decisionsp. 280
Distribution Decisionsp. 306
Promotion Decisionsp. 338
Personal Selling Decisionsp. 374
Strategic Marketing Programs for Selected Situationsp. 403
Strategies for New and Growing Marketsp. 404
Strategies for Mature and Declining Marketsp. 436
Implementing and Controlling Strategic Marketing Programsp. 463
Implementing Business and Marketing Strategiesp. 464
Controlling Marketing Strategies and Programsp. 486
Calgolia Inc.: A Strategic Approach To International Marketingp. 506
Indexp. 527
Table of Contents provided by Blackwell. All Rights Reserved.


Please wait while the item is added to your cart...