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Robert Marich is a business journalist and analyst with twenty-five years of experience covering film and media. He has held senior editorial jobs at media researcher Kagan Research, Variety Deal Memo film business newsletter, daily trade newspaper Hollywood Reporter, Investor's Business Daily, Television Week and Advertising Age. His freelance articles have appeared in London-based Screen International, the business section of the Los Angeles Times, Emmy magazine, and Forbes.
|List of Figures||p. vii|
|List of Tables||p. ix|
|Creative Strategy||p. 5|
|Market Research||p. 29|
|Paid Media Advertising||p. 59|
|Promotional Tie-Ins and Product Placement||p. 97|
|Licensed Merchandise||p. 123|
|Distribution to Theaters||p. 179|
|Major Studios||p. 232|
|Independent Distributors||p. 247|
|Foreign-Language Films||p. 275|
|Prints and Advertising Funds||p. 293|
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