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9781551808727

Marketing in the New Media

by
  • ISBN13:

    9781551808727

  • ISBN10:

    1551808722

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2009-04-01
  • Publisher: Self-Counsel Press

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Supplemental Materials

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Summary

Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to 'close the sale' and get the consumer to take action in a measurable way.Many small-business owners and marketing professionals are entering into new, unfamiliar territory and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.This second edition includes more information on social networking. Marketing in the New Media also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

Author Biography

Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world. Holly is also the author of Marketing in the New Media, also available from Self-Counsel Press.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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