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Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'.
In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules--tested and proven--in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line--without big marketing and advertising budgets.
Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks --this book is for anyone who influences the course and attitude of your company.
''It's not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. It's the ultimate guide for taking companies of any size to a new level. It's full of crazy, fun ideas that can help anyone sell more. I highly recommend this book.'' -Mark Cuban Owner, Dallas Mavericks
Table of Contents
|Why Didn't I Think of That?||p. 13|
|I Shoulda Bought a Rubber Chicken Factory||p. 17|
|Do You Have the Guts?||p. 19|
|If you aren't willing to take a few risks in marketing, become a bean counter.|
|What's It Gonna Take?||p. 32|
|When you aim for the top, you make important progress by just the aiming.|
|Pushing the Outrageous Envelope||p. 51|
|There's no risk in pushing the outrageous envelope.|
|Who Are You, Anyway?||p. 67|
|If you correctly identify yourself, you can hit the jackpot.|
|Get Caught Up in Revenue||p. 81|
|Examine the feet before you operate on the brain.|
|Hit'Em Where They Ain't||p. 97|
|If you mimic the market leaders, you'll just add to their dominance.|
|Horse of Opportunity||p. 114|
|When a rare opportunity comes along and you can't test it, fly without a net.|
|New as a Way of Life||p. 122|
|Take an experiment and make it part of your life. Do it again.|
|The Idea Champion||p. 139|
|Champion the idea of Idea Champions.|
|Levels of Cream||p. 150|
|Scoop it off the top and apply it to the bottom line.|
|Don't Throw Your Money into a Tornado||p. 162|
|Build your identity while you're getting paying customers.|
|The Rubber Chicken Method||p. 183|
|Get them going down that slippery slide and you have a chance of selling them something.|
|Two Rules to Forget||p. 199|
|Toss out the old measurements. What's it gonna take to dominate?|
|Differentiate Until You Sweat||p. 211|
|Even when you don't want to, differentiate.|
|What Have You Done Today?||p. 227|
|If you have a tattoo, it should read: What have I done to make money for my company today?|
|Employees to Kill For||p. 240|
|You need to make your employees outrageous if you expect outrageously wonderful results.|
|Outrageous Mosaic||p. 253|
|Your mosaic should have colors of change, differentiation, outrageousness.|
|Ordering Information||p. 272|
|Table of Contents provided by Ingram. All Rights Reserved.|