Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
|Introduction to Marketing Planning|
|Analyzing the Current Situation|
|Understanding Markets and Customers|
|Planning Segmentation, Targeting, and Positioning|
|Planning Direction, Objectives, and Marketing Support|
|Developing Product and Brand Strategy|
|Developing Channel and Logistics Strategy|
|Developing Pricing Strategy|
|Developing Integrated Marketing Communication Strategy|
|Budgeting, Forecasting, and Implementation Control|
|Sample Marketing Plan|
|Documenting a Plan with Marketing Plan Pro|
|Table of Contents provided by Publisher. All Rights Reserved.|