CART

(0) items

The Marketing Plan Handbook,9780136089360

The Marketing Plan Handbook

by
Edition:
4th
ISBN13:

9780136089360

ISBN10:
0136089364
Format:
Paperback
Pub. Date:
2/11/2010
Publisher(s):
Prentice Hall
List Price: $82.80

Buy Used Textbook

(Recommended)
Usually Ships in 2-3 Business Days
U9780136089360
$57.96

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Kindle Fire
  • Windows Devices
  • Mac Devices

 
Duration
Price
$39.75

Rent Textbook

We're Sorry
Sold Out

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $5.86
See Prices

Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 2/11/2010.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Related Products


  • Framework for Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan Package)
    Framework for Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan Package)
  • Framework for Marketing Management, A
    Framework for Marketing Management, A
  • Marketing Management
    Marketing Management
  • Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan)
    Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan)
  • Marketing Plan : A Handbook with Marketing PlanPro
    Marketing Plan : A Handbook with Marketing PlanPro
  • Marketing Plan Handbook
    Marketing Plan Handbook
  • Marketing Plan Handbook for Business and E-Business
    Marketing Plan Handbook for Business and E-Business
  • Marketing Plan Handbook, The and Marketing PlanPro Premier Package
    Marketing Plan Handbook, The and Marketing PlanPro Premier Package
  • Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
    Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
  • Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
    Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
  • The Marketing Plan: A Handbook
    The Marketing Plan: A Handbook




Summary

The Marketing Plan Handbookguides readers through the complete development of a realistic, customized marketing plan. Marketing Planning: New Urgency, New Possibilities; Analyzing the Current Situation; Understanding Markets and Customers; Planning Segmentation, Targeting, and Positioning; Planning Direction, Objectives, and Marketing Support; Developing Product and Brand Strategy; Developing Pricing Strategy; Developing Channel and Logistics Strategy; Developing Marketing Communications and Influence Strategy; Planning Metrics and Implementation Control A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.

Table of Contents

Chapter 1: Marketing Planning: New Urgency, New Possibilities
Chapter 2: Analyzing the Current Situation
Chapter 3: Understanding Markets and Customers
Chapter 4: Planning Segmentation, Targeting, and Positioning
Chapter 5: Planning Direction, Objectives, and Marketing Support
Chapter 6: Developing Product and Brand Strategy
Chapter 7: Developing Pricing Strategy
Chapter 8: Developing Channel and Logistics Strategy
Chapter 9: Developing Marketing Communications and Influence Strategy
Chapter 10: Planning Metrics and Implementation Control



Please wait while the item is added to your cart...