$ We buy this book back!

This item qualifies for
FREE SHIPPING!

Marketing Plan Handbook

by Wood, Marian Bu

Edition:

5th

ISBN13:

9780133078350

ISBN10:

0133078353

Format:

Paperback

Pub. Date:

12/21/2012

Publisher(s):

Prentice Hall

Other versions by this Author

List Price: ~~$81.00~~

Rent Textbook

(Recommended)

Term

Due

Price

Semester

Jun 3

$40.50

Quarter

May 14

$36.45

Short Term

Apr 14

$32.40

$40.50

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours

$78.98

eTextbook

180 day subscription

$38.88

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers

Starting at $72.26

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 5th edition with a publication date of 12/21/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbookis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Preface

1. Marketing Planning: New Pace, New Possibilities

2. Analyzing the Current Situation

3. Understanding Markets and Customers

4. Segmenting, Targeting, and Positioning

5. Planning Direction, Objectives, and Marketing Support

6. Developing Product and Brand Strategy

7. Developing Pricing Strategy

8. Developing Channel and Logistics Strategy

9. Developing Marketing Communications and Influence Strategy

10. Planning Metrics and Implementation Control

Appendix. Sample Marketing Plan: PretzL Elegance

Glossary.

Credits.

Index.

FREE SHIPPING OVER $59!