Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
Get Rewarded for Ordering Your Textbooks!Enroll Now
Customer ReviewsRead Reviews
Write a Review
List Price: $68.33
Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.
Table of Contents
1. Introduction to Marketing Planning. 2. Analyzing Your Current Situation. 3. Understanding Markets and Customers. 4. Planning Segmentation, Targeting, and Positioning. 5. Determining Objectives and Strategic Direction. 6. Developing Marketing Strategies and Programs. 7. Budgeting, Forecasting, and Tracking Progress. 8. Controlling Plan Implementation. Appendix 1: Marketing Plan Resources. Appendix 2: Sample Marketing Plan. Appendix 3: Documenting a Marketing Plan With Marketing Plan Pro. Glossary.