CART

(0) items

Marketing Plan : A Handbook with Marketing PlanPro,9780131759473
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing Plan : A Handbook with Marketing PlanPro

by
ISBN13:

9780131759473

ISBN10:
0131759477
Format:
Paperback
Pub. Date:
4/1/2002
Publisher(s):
Prentice Hall
List Price: $68.33
More New and Used
from Private Sellers
Starting at $0.01
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Marketing Plan Handbook
    Marketing Plan Handbook
  • Marketing Plan Handbook, The and Marketing PlanPro Premier Package
    Marketing Plan Handbook, The and Marketing PlanPro Premier Package
  • Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
    Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
  • Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
    Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
  • The Marketing Plan Handbook
    The Marketing Plan Handbook




Summary

Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.

Table of Contents

1. Introduction to Marketing Planning.
2. Analyzing Your Current Situation.
3. Understanding Markets and Customers.
4. Planning Segmentation, Targeting, and Positioning.
5. Determining Objectives and Strategic Direction.
6. Developing Marketing Strategies and Programs.
7. Budgeting, Forecasting, and Tracking Progress.
8. Controlling Plan Implementation.
Appendix 1: Marketing Plan Resources.
Appendix 2: Sample Marketing Plan.
Appendix 3: Documenting a Marketing Plan With Marketing Plan Pro.
Glossary.


Please wait while the item is added to your cart...