Introduction to Marketing Planning | |
Analyzing the Current Situation | |
Understanding Markets and Customers | |
Planning Segmentation, Targeting, and Positioning | |
Planning Direction, Objectives, and Marketing Support | |
Developing Product and Brand Strategy | |
Developing Channel and Logistics Strategy | |
Developing Pricing Strategy | |
Developing Integrated Marketing Communication Strategy | |
Planning Performance Measurement and Implementation Control | |
Sample Marketing Plan: Sonic Superphone | |
Documenting a Plan with Marketing Plan Pro | |
References, Source Notes, Glossary, Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.