Marketing for Rainmakers 52 Rules of Engagement to Attract and Retain Customers for Life

by Fragasso, Phil

• ISBN13: 9780470247532
• ISBN10: 0470247533
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-07-28
• Publisher: Wiley

Summary

You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

Author Biography

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

Table of Contents

Dedication

Acknowledgments

Introduction

Making Rain While the Sun Shines

The Brand-Focused Rainmaking Marketer

Begin at the End

Be a Hobgoblin

Get Yourself Some Culture

Be True to Your School

Say It Like You Mean It

Broaden Your Brandwidth

Bow to the Wow

Stay Up, Sell Out, Cash In

The Strategic

Rainmaking Marketer

See the Forest in Every Tree

Feed the Lion and Spare the Mouse

Smarten Up

Manifest Your Destiny

Kill the Cat

Fuhgeddabout Woulda Coulda Shoulda

Muddy the Waters

Start From Scratch

The Tactical Rainmaking Marketer

Celebrate Smilestones

Ignore the Bliss

Stick It

Shorten Up to Sweeten Up

Face the Facts

Say No to Yes But

Sweat Like a Pig

Lose Your Head

Slow Down to Speed Up

Don’t Just Because You Can

Show Them the Money

The Customer-Focused Rainmaking Marketer

Walk a Mile in Your Customer’s Shoes—BACKWARDS

Reject IOUs

Act Big, Feel Small

Speak Greek Only in Greece

Listen to be Heard

Say NYET to Nyuk!Roe #34: Love’em OR Leave’em

Go the Extra 18 Inches

Tarnish the Golden Rule

The Competitive Rainmaking Marketer

See the Whites of Their Eyes

Shop Till You Drop

Experience the Experience

Choose to Lose

Analyze This

Expect the Unexpected

Give Up

The Hardwired Rainmaking Marketer

Tell a Story Worth a Thousand Pictures

French KISS

Light Your Lying Pants on Fire

Sell Soft, Market Hard

Reduce Your Attention Spam

Choose Them Over Us

Just Don’t Do Id

Suck It Up

Burn This Book

Index

Table of Contents provided by Publisher. All Rights Reserved.