CART

(0) items

Marketing : Real People, Real Choices and the Brave New World of E-Commerce,9780130558176
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing : Real People, Real Choices and the Brave New World of E-Commerce

by ;
Edition:
2nd
ISBN13:

9780130558176

ISBN10:
0130558176
Format:
Hardcover
Pub. Date:
8/1/2000
Publisher(s):
Pearson College Div
List Price: $124.00
More New and Used
from Private Sellers
Starting at $51.15
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Brand You for Marketing : Real People Real Choices
    Brand You for Marketing : Real People Real Choices
  • Brand You for Marketing : Real People, Real Choices
    Brand You for Marketing : Real People, Real Choices
  • Marketing : Real People and Real Choices
    Marketing : Real People and Real Choices
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real Choices
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real Choices
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real Choices
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real Choices
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real Choices
  • Marketing : Real People, Real Choices (With Free Marketing Updates Access Code Card)
    Marketing : Real People, Real Choices (With Free Marketing Updates Access Code Card)
  • Marketing Real People, Real Choices Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
    Marketing Real People, Real Choices Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
  • Marketing Real People, Real Choices Plus New MyMarketingLab with Pearson eText -- Access Card Package
    Marketing Real People, Real Choices Plus New MyMarketingLab with Pearson eText -- Access Card Package
  • Marketing Videos: Real People, Real Choices
    Marketing Videos: Real People, Real Choices
  • MyMarketingLab with E-Book Student Access Code Card for Marketing : Real People, Real Choices
    MyMarketingLab with E-Book Student Access Code Card for Marketing : Real People, Real Choices
  • Study Guide for Marketing : Real People, Real Choices
    Study Guide for Marketing : Real People, Real Choices




Summary

B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

Table of Contents

I. MAKING MARKETING DECISIONS.

1. Welcome to the World of Marketing.
2. Strategic Planning: Making Choices in a Dynamic Environment.
3. Decision Making in the New Era of Marketing: Enriching the Marketing Environment.
4. Think Globally and Act Locally: Marketing in a Multinational Environment.

II. UNDERSTANDING AND IDENTIFYING MARKETS.

5. Marketing Information and Research: Analyzing the Business Environment.
6. Why People Buy: Consumer Behavior.
7. Why Organizations Buy: Business-to-Business Markets.
8. Sharpening the Focus: Target Marketing Strategies.

III. CREATING AND MANAGING THE PRODUCT: GOODS AND SERVICES.

9. Creating the Product.
10. Managing the Product.
11. Marketing Intangibles and Service.

IV. ASSIGNING VALUE TO THE PRODUCT.

12. Pricing the Product.
13. Pricing Methods.

V. DELIVERING THE PRODUCT.

14. Channel Management, Wholesaling, and Physical Distribution: Delivering the Product.
15. Retailing and Electronic Commerce.

VI. COMMUNICATING ABOUT THE PRODUCT.

16. The Promotion Superhighway.
17. Advertising.
18. Sales Promotion, Public Relations, and Personal Selling.
Appendix A: Sample Marketing Plan.
Appendix B: Marketing Math.
Glossary.
Company/Name Index.
Subject Index.


Please wait while the item is added to your cart...