CART

(0) items

Marketing Research : Online Research Applications,9780130351357
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing Research : Online Research Applications

by ;
Edition:
4th
ISBN13:

9780130351357

ISBN10:
0130351350
Format:
Hardcover
Pub. Date:
12/1/2002
Publisher(s):
Prentice Hall

Related Products


  • Marketing Research
    Marketing Research
  • Marketing Research
    Marketing Research
  • Marketing Research
    Marketing Research
  • Marketing Research and SPSS 11. 0
    Marketing Research and SPSS 11. 0
  • Marketing Research with SPSS 13.0 Student Version for Windows
    Marketing Research with SPSS 13.0 Student Version for Windows
  • Marketing Research:  Update Edition with SPSS 12.0
    Marketing Research: Update Edition with SPSS 12.0
  • Qualtrics Access Code
    Qualtrics Access Code
  • Study Guide and Technology Manual for SPSS, Marketing Research
    Study Guide and Technology Manual for SPSS, Marketing Research





Summary

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. the authors also recruited a Blue Ribbon Panel of marketing research professionals. the Panel explores today's increasingly digital research environment from a practitioner's point of view.

Table of Contents

An Introduction to Marketing Research
The Marketing Research Process
The Marketing Research Industry
Defining the Problem and Determining Research Objectives
Research Design
Secondary Data and Online Information Databases
Standardized Information Sources
Observation, Focus Groups, and Other Qualitative Methods
Survey Data Collection Methods
Measurement in Marketing Research
Questionnaire Design
Determining the Sample Plan
Determining the Size of a Sample
Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
Basic Data Analysis: Descriptive Statistics
Generalizing a Sample's Findings to Its Population and Testing Hypotheses about Percents and Means
Testing for Differences Between Two Groups or Among More Than Two Groups
Determining and Interpreting Associations Among Variables
Predictive Analysis in Marketing Research
Preparing and Presenting the Research Report
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...