CART

(0) items

Marketing Research and SPSS 11. 0,9780131027947
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing Research and SPSS 11. 0

by ;
ISBN13:

9780131027947

ISBN10:
0131027948
Format:
Hardcover w/CD
Pub. Date:
1/1/2003
Publisher(s):
PRENTICE HALL
List Price: $145.00
More New and Used
from Private Sellers
Starting at $0.82

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Marketing Research
    Marketing Research
  • Marketing Research
    Marketing Research
  • Marketing Research
    Marketing Research
  • Marketing Research : Online Research Applications
    Marketing Research : Online Research Applications
  • Marketing Research with SPSS 13.0 Student Version for Windows
    Marketing Research with SPSS 13.0 Student Version for Windows
  • Marketing Research:  Update Edition with SPSS 12.0
    Marketing Research: Update Edition with SPSS 12.0
  • Qualtrics Access Code
    Qualtrics Access Code
  • Study Guide and Technology Manual for SPSS, Marketing Research
    Study Guide and Technology Manual for SPSS, Marketing Research




Summary

Explores today's increasingly digital research environment from a practitioner's point of view. Written for an understanding and appreciation of how marketing research works in practice. Packaged with CD-ROM.

Table of Contents

1. An Introduction to Marketing Research.
2. The Marketing Research Process.
3. The Marketing Research Industry.
4. Defining the Problem and Determining Research Objectives.
5. Research Design.
6. Secondary Data and Online Information Databases.
7. Standardized Information Sources.
8. Observation, Focus Groups, and Other Qualitative Methods.
9. Survey Data Collection Methods.
10. Measurement in Marketing Research.
11. Questionnaire Design.
12. Determining the Sample Plan.
13. Determining the Size of a Sample.
14. Data Collection in the Field, Nonresponse Error, and Questionnaire Screening.
15. Basic Data Analysis: Descriptive Statistics.
16. Generalizing a Sample's Findings to Its Population and Testing Hypotheses about Percents and Means.
17. Testing for Differences Between Two Groups or Among More Than Two Groups.
18. Determining and Interpreting Associations Among Variables.
19. Predictive Analysis in Marketing Research.
20. Preparing and Presenting the Research Report.


Please wait while the item is added to your cart...