Marketing Research with SPSS 13.0 Student Version for Windows
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Study Guide and Technology Manual for SPSS, Marketing Research
For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSSŪ Student Edition 12.0, whereas most other books offer only version 11.0. the authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).