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9781584280156

Marketing and Selling Black & White Portrait Photography

by
  • ISBN13:

    9781584280156

  • ISBN10:

    1584280158

  • Format: Paperback
  • Copyright: 2000-03-01
  • Publisher: Amherst Media
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Supplemental Materials

What is included with this book?

Summary

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special serviceslike hand-colored portraitshelp photographers get their business in focus.

Author Biography

Helen T. Boursier is the author of Black & White Portrait Photography and Family Portrait Photography. She lives in East Falmouth, Massachusetts.

Table of Contents

Introduction 6(2)
``Like Attracts Like''
8(7)
Establishing Your Style
15(10)
Paperwork Supports Your Product
25(10)
Getting the Phone to Ring --- Marketing Your Art
35(15)
Packaging Your Product
50(8)
Basic Business Work Smart Rules
58(11)
Simplifying Your Photography Sessions --- Indoors and Out
69(8)
Selecting the Format for Selling What You Shoot
77(6)
TopTen Rules for Win-Win Sales
83(9)
More Than Their Money's Worth
92(7)
Creating Clients for Life
99(5)
The Eternal Second Act
104(4)
Appendix How to Make B&W Slide Proofs 108(2)
Index 110

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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