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Marketing Strategy,9781285084794
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Marketing Strategy

by ;
Edition:
6th
ISBN13:

9781285084794

ISBN10:
1285084799
Format:
Paperback
Pub. Date:
12/20/2012
Publisher(s):
South-Western College Pub

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What version or edition is this?
This is the 6th edition with a publication date of 12/20/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.


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