Marketing Strategy, Text and Cases,9781285073040

$ We buy this book back!

This item qualifies for
FREE SHIPPING!

Marketing Strategy, Text and Cases

by Ferrell, O. C.; Hartline, Michael

Edition:

6th

ISBN13:

9781285073040

ISBN10:

1285073045

Format:

Paperback

Pub. Date:

12/20/2012

Publisher(s):

South-Western College Pub

Other versions by this Author

List Price: ~~$231.99~~

Rent Textbook

(Recommended)

Term

Due

Price

Semester

Jun 3

$85.84

Quarter

May 13

$74.24

Short Term

Apr 13

$62.64

$85.84

Buy New Textbook

In Stock Usually Ships in 24 Hours.

$226.19

eTextbook

180 day subscription

$154.79

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers

Starting at $173.24

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 6th edition with a publication date of 12/20/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

FREE SHIPPING OVER $59!