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Marketing Strategy : The Thinking Involved,9781412987301
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Marketing Strategy : The Thinking Involved

by
ISBN13:

9781412987301

ISBN10:
141298730X
Format:
Paperback
Pub. Date:
4/27/2012
Publisher(s):
SAGE Publications, Inc
List Price: $100.00

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This is the edition with a publication date of 4/27/2012.
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Summary

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.


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