Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
1 Introduction - What do Marketing Professionals Do?
2 Consumer Behaviour and Business Buyer Behaviour
3 Marketing Metrics and Modelling - informing decisions
4 Market Research
5 The Marketing Environment
6 Customer Segmentation, Targeting and Positioning
7 Product (Goods and Services)
8 Physical Availability/Retailing/Packaging
9 Pricing and Discounting
11 Media Decisions
12 Strategic Marketing and Planning
13 Global Marketing
14 Social Responsibility and Ethics