Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients

This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.This book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; and, consider the value of offering discounts, vouchers, free consultations, open days and other promotions. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas. REVIEWS: 'If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.' Linda Stewart, www.holistic-business.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' International Therapist AUTHOR BIOG: Steven A. Harold started his career in marketing, before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successul therapy practice with clients from all over the world. He is based in London, E11 'it is no good being the most effective therapist in the world if you don't tell the world that you exist.' Steven A. Harold CONTENTS: Acknowledgements Preface Acknowledging the message v medium Choosing practice places Managing your practice Creating promotional materials Educating the masses Joining directories Advertising plus! Connecting with organisations Creating health contacts plus! Utilising networks Using retail outlets Connecting to the internet Offering extra enticers Adding miscellaneous ideas A winning strategy Index.