Mass Communication Theory : Foundations, Ferment, and Future

by Baran, Stanley J.; Davis, Dennis K.

Edition:

6th

ISBN13:

9780495898870

ISBN10:

0495898872

Format:

Paperback

Pub. Date:

1/1/2011

Publisher(s):

Cengage Learning

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This is the 6th edition with a publication date of 1/1/2011.

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Summary

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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