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Mass Communication Theory : Foundations, Ferment, and Future

by ;
Edition:
6th
ISBN13:

9780495898870

ISBN10:
0495898872
Format:
Paperback
Pub. Date:
1/1/2011
Publisher(s):
Wadsworth Publishing

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What version or edition is this?
This is the 6th edition with a publication date of 1/1/2011.
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Summary

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.


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