Overview | |
Introduction: Media in a Changing World | |
Chapter Opener: The Convergence Generation | p. 2 |
Media Literacy | p. 5 |
Media Criticism | p. 5 |
Career Preparation | p. 5 |
The Critic versus the Practitioner | p. 6 |
Basic Terms | p. 6 |
Media History | p. 11 |
Understanding Today's Media Industries | p. 12 |
American Dominance of World Media | p. 12 |
Cultural Imperialism | p. 14 |
Foreign Media in the United States | p. 16 |
Reasons for Corporate Media Growth | p. 16 |
Patterns of Ownership | p. 17 |
Media and Governments around the World | p. 21 |
Media and the Audience | p. 27 |
Media Controversies | p. 28 |
Impact Issues Deal with Media's Influence | p. 29 |
Legal issues Deal with Media Law and Regulation | p. 29 |
Ethical Issues Deal with the Morality of Media | p. 29 |
The Interrelationship of Impact, Legal, and Ethical Issues | p. 30 |
Milestones in Media History | p. 14 |
Close-Up on History: Technology and Change: The Telegraph | p. 12 |
Close-Up on Industry: Breaking info a Media Career | p. 24 |
Close-Up on Controversy: The Many Meanings of Censorship | p. 30 |
Media Conglomerates | p. 22 |
Media Impact: Understanding Research and Effects | |
Chapter Opener: Grand Theft Auto Theory and Research | p. 34 |
A Brief History of Media Research | p. 37 |
Early Studies | p. 37 |
Studies into the Effects of Television | p. 43 |
Marshall McLuhan and Cultural Studies | p. 45 |
Current Research | p. 48 |
Understanding Today's Media Theory and Research | p. 49 |
Social Science Perspectives | p. 50 |
Cultural Studies | p. 55 |
Media Theory: A Complex Whole | p. 56 |
Controversies | p. 57 |
Research versus Conventional Wisdom | p. 58 |
Limitations of Research | p. 58 |
The Industry's Response | p. 60 |
Milestones in Media Research | p. 48 |
Close-Up on History: Seduction of the Innocent: The Effects of Comic Books | p. 44 |
Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable | p. 56 |
Close-Up on Controversy: Does Pop Culture Make Us Smarter? | p. 61 |
The Print Industries | |
Books: The Durable Medium | |
Chapter Opener: Da Vinci Decoded | p. 66 |
A Brief History of Books | p. 69 |
Early Forms | p. 69 |
The Printing Revolution | p. 70 |
The Book in America | p. 71 |
The Industrial Revolution | p. 72 |
Paperback Books | p. 73 |
Conglomeration and Globalization | p. 75 |
New Forms of the Book | p. 77 |
Understanding Today's Book Publishing Industry | p. 79 |
Types of Books | p. 79 |
The Players | p. 82 |
Controversies | p. 91 |
Book Censorship | p. 91 |
The Blockbuster Syndrome | p. 93 |
Milestones in Book Publishing | p. 80 |
Close-Up on History: Books and Slavery | p. 73 |
Close-Up on Industry: The Harry Potter Phenomenon | p. 83 |
Close-Up on Controversy: A Victim of the Blockbuster Syndrome | p. 85 |
Top Publishers of U.S. Books | p. 76 |
Most Frequently Banned Books | p. 92 |
Newspapers: Where Journalism Begins | |
Chapter Opener: Outrunning the Boulder | p. 98 |
A Brief History of Newspapers | p. 101 |
The First Newspapers | p. 101 |
The Newspaper in Early America | p. 102 |
Changes in the Concept of News | p. 105 |
The Making of the Modern Press | p. 110 |
Concentration into Chains | p. 113 |
Leading the News Process | p. 114 |
Changing Publication Patterns | p. 116 |
Adapting to New Media | p. 116 |
Understanding Today's Newspaper Industry | p. 118 |
The Owners | p. 118 |
The Newspapers | p. 118 |
The Staff | p. 124 |
Support Services | p. 126 |
The Reader | p. 128 |
Controversies | p. 130 |
Concentration of Ownership | p. 130 |
Lack of Diversity in the Newsroom | p. 131 |
Other Controversies | p. 133 |
Milestones in U.S. Newspaper History | p. 116 |
Close-Up on History: The Yellow Kid | p. 109 |
Close-Up on Industry: USA Today Changes the Face of Journalism | p. 120 |
Close-Up on Controversy: The Power of the Independent Press | p. 132 |
Top U.S. Newspaper Chains, by Daily Circulation | p. 115 |
Largest U.S. Newspapers, by Daily Circulation | p. 119 |
Magazines: The First of the Specialized Media | |
Chapter Opener: The Birth of Latina | p. 138 |
A Brief History of Magazines | p. 141 |
Magazine Evolution | p. 141 |
General Interest Magazines | p. 143 |
Mass Circulation Magazines | p. 146 |
The Decline of General Interest Magazines | p. 149 |
The Rise of Special Interest Magazines | p. 149 |
Adapting to New Media | p. 150 |
Global Endeavors | p. 151 |
Understanding Today's Magazine Industry | p. 151 |
Types of Magazines | p. 152 |
The Players | p. 157 |
Controversies | p. 166 |
The Impact of Images | p. 167 |
Truth and Accuracy | p. 170 |
Editorial Independence | p. 170 |
Marketing Schemes | p. 170 |
Milestones in Magazine History | p. 152 |
Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine | p. 144 |
Close-Up on Industry: The Changing Face of Teen Magazines | p. 156 |
Close-Up on Controversy: Wal-Mart versus the Lads | p. 169 |
Major Types of Consumer Magazines | p. 154 |
Top Magazines by Revenue | p. 157 |
Top Magazines by Circulation | p. 158 |
Top Magazine Corporate Publishers | p. 160 |
Where Magazines Are Sold | p. 163 |
Top Magazine Covers | p. 165 |
The Electronic Industries | |
Movies: Magic from the Dream Factory | |
Chapter Opener: The Monster That Ate the Movie Theater | p. 176 |
A Brief History of Movies | p. 179 |
Early Movie Technology | p. 179 |
The Trust | p. 180 |
The Move West | p. 181 |
The Star System | p. 181 |
Global Influence on the Art of Film | p. 182 |
The Golden Age | p. 184 |
Reacting to TV | p. 187 |
Adapting to New Media | p. 188 |
Global Dimensions | p. 189 |
Understanding Today's Movie Industry | p. 190 |
Production | p. 191 |
Distribution | p. 197 |
Exhibition | p. 202 |
Controversies | p. 204 |
Effects of Movie Viewing | p. 204 |
Censorship | p. 208 |
Milestones in Movie History | p. 190 |
Close-Up on History: Best American Films | p. 185 |
Close-Up on Industry: Just What Does a Producer Do? | p. 195 |
Close-up on Controversy: Smoking in the Movies | p. 206 |
Top Hollywood Studios | p. 193 |
Greatest Screenplays of All Time | p. 196 |
All-Time Worldwide Blockbusters | p. 203 |
Recordings and the Music Industry: Copyright Battles, Format Wars | |
Chapter Opener: The iPod Revolution | p. 212 |
A Brief History of Recording | p. 215 |
Music in an Oral Culture | p. 215 |
Early Recording Technology | p. 216 |
An Industry Develops | p. 216 |
Enter Radio | p. 218 |
Stereo and High Fidelity | p. 219 |
Rock and Roll | p. 220 |
Rap and Hip-Hop | p. 222 |
The Format Wars Intensify | p. 223 |
Understanding Today's Recording Industry | p. 227 |
The Major Labels: Global Goliaths | p. 227 |
Independents: Developing Talent | p. 229 |
The Players | p. 230 |
Royalties and Performance Rights Organizations | p. 233 |
Promotion | p. 233 |
Distribution and Sales | p. 236 |
The Audience | p. 237 |
Controversies | p. 237 |
The Effects | p. 239 |
Censorship | p. 239 |
Milestones in Recording History | p. 224 |
Close-Up on History: Elvis Lives | p. 221 |
Close-Up on Industry: Ani DiFranco and Righteous Babe Records | p. 231 |
Close-Up on Controversy: The Shady World of Eminem | p. 238 |
Major Music Labels | p. 228 |
Top-Selling Albums of All Time | p. 229 |
Radio: The Hits Keep Coming | |
Chapter Opener: Satellite Wars | p. 244 |
A Brief History of Radio | p. 247 |
Early Development | p. 247 |
The First Broadcasters | p. 250 |
The Rise of the Networks | p. 251 |
Early Programming | p. 252 |
The Golden Age of Radio | p. 255 |
Reacting to TV | p. 257 |
Concentration and Fragmentation | p. 259 |
Digital Radio | p. 260 |
Understanding Today's Radio Industry | p. 261 |
Formats | p. 261 |
Ratings | p. 264 |
Industry Structure | p. 265 |
Station Personnel | p. 268 |
The Audience | p. 271 |
Controversies | p. 271 |
The Effects of Concentration | p. 272 |
Homogenized Programming | p. 272 |
Shock Radio | p. 273 |
Hate Radio | p. 273 |
Diversity and Censorship | p. 273 |
Milestones in Radio History | p. 258 |
Close-Up on History: The War of the Worlds and the Power of Radio | p. 256 |
Close-Up on Industry: Has Public Radio Gone Commercial? | p. 268 |
Close-Up on Controversy: Howard Stern's Public Parts | p. 274 |
Major Radio Legislation | p. 254 |
Top Formats by Audience Listening Preference | p. 262 |
Largest Radio Group Owners | p. 266 |
Radio Station Jobs | p. 270 |
Television: Reflecting and Affecting Society | |
Chapter Opener: Humiliation TV | p. 280 |
A Brief History of Television | p. 283 |
Early Technology | p. 283 |
Development of Technical Standards | p. 283 |
The Rise of Network Television | p. 285 |
Enter Cable | p. 290 |
Emerging Networks | p. 291 |
Adapting to New Technologies | p. 293 |
Understanding Today's Television Industry | p. 294 |
Delivery Systems | p. 294 |
Program Providers | p. 301 |
The Ratings | p. 304 |
Controversies | p. 308 |
The Nature of Programming | p. 308 |
Parental Advisory Ratings | p. 312 |
Excessive Viewing | p. 313 |
Milestones in Television History | p. 294 |
Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television | p. 284 |
Close-Up on Industry: Gays on TV | p. 306 |
Close-Up on Controversy: Wrestling, Kids, and Televised Sports | p. 310 |
Classic Prime-Time Programs | p. 289 |
Top Basic Cable Channels | p. 296 |
Top-Rated Television Programs of All Time | p. 305 |
The Internet: Convergence in a Networked World | |
Chapter Opener: Is MySpace the New Mall? | p. 311 |
A Brief History of the Net | p. 318 |
The Computer | p. 319 |
The Military Roots of the Net | p. 320 |
Going Digital | p. 321 |
The World Wide Web | p. 323 |
Global Dimensions | p. 324 |
Cultural Diversity on the Web | p. 325 |
Understanding Today's Internet Industry | p. 326 |
The Architecture of the Net | p. 326 |
The Economics of the Net | p. 336 |
Controversies | p. 343 |
Control versus Freedom | p. 344 |
Commercialism versus Public Service | p. 344 |
Censorship | p. 345 |
Privacy | p. 345 |
Reliability of Information | p. 346 |
Milestones in Internet History | p. 326 |
Close-Up on History: The Internet's Cold War Genesis | p. 321 |
Close-Up on Industry: To Google | p. 340 |
Close-Up on Controversy: Online Predators | p. 348 |
Top Internet Nations | p. 319 |
Top Internet Service Providers | p. 328 |
Most Popular Web Sites | p. 329 |
Top Search Engines | p. 331 |
Emoticons and Acronyms | p. 333 |
Information and Persuasion Industries | |
Electronic News: Information As Entertainment | |
Chapter Opener: Inside Katie Couric | p. 354 |
A Brief History of Electronic News | p. 356 |
Newsreels | p. 357 |
Radio News | p. 357 |
Broadcast Television News | p. 361 |
Cable News | p. 365 |
Online News | p. 367 |
Online TV News | p. 370 |
Understanding Today's News Industry | p. 371 |
News Values | p. 371 |
The Players | p. 372 |
Controversies | p. 377 |
Political Bios | p. 377 |
News as Entertainment | p. 381 |
Milestones in Electronic News History | p. 368 |
Close-Up on History: The Hindenburg Story | p. 359 |
Close-Up on Industry: Matt Drudge, Pioneer Blogger | p. 368 |
Close-Up on Controversy: Mr. Murdoch's War | p. 380 |
Top Online News Sites | p. 370 |
Where Young People Get Their News | p. 377 |
Public Relations: The Image Industry | |
Chapter Opener: Virtue or Villainy? | p. 386 |
A Brief History of Public Relations | p. 389 |
Precursors of Public Relations | p. 389 |
Public Relations as a Profession | p. 392 |
The Industry Matures | p. 394 |
The Changing Face of Public Relations | p. 398 |
Understanding Today's Public Relations Industry | p. 401 |
The Scope of Public Relations | p. 402 |
Public Relations Activities | p. 403 |
Public Relations Strategies | p. 405 |
Some Public Relations Tools | p. 410 |
Controversies | p. 414 |
The Ethics of Public Relations Tactics | p. 415 |
Lack of Attribution | p. 418 |
Accountability | p. 419 |
Milestones in Public Relations History | p. 400 |
Close-Up on History: Rebuilding the Rockefeller Image | p. 394 |
Close-Up on Industry: Public Relations Jobs | p. 406 |
Close-Up on Controversy: Media War Making | p. 416 |
Top Public Relations Agencies by Total Fees | p. 402 |
Advertising: The Media Support Industry | |
Chapter Opener: The Subservient Chicken | p. 424 |
A Brief History of Advertising | p. 428 |
Advertising Comes to America | p. 428 |
Ads and the Industrial Revolution | p. 429 |
The Advent of Advertising Agencies | p. 430 |
Early Industry Control | p. 431 |
Ads Take to the Airwaves | p. 432 |
Diversity and Target Marketing | p. 435 |
Globalization | p. 437 |
Understanding Today's Advertising Industry | p. 438 |
The Client | p. 438 |
The Agency | p. 438 |
Advertising Objectives | p. 448 |
Controversies | p. 450 |
Advertising and Freedom of Speech | p. 451 |
Truth in Advertising | p. 452 |
Ads Directed at Children and Teens | p. 453 |
Advertiser Influence on Media Content | p. 455 |
Milestones in Advertising History | p. 436 |
Close-Up on History: Subliminal Fraud | p. 434 |
Close-Up on Industry: The Tribulations of Global Image Promotion | p. 444 |
Close-Up on Controversy: Selling Alcohol to Children | p. 454 |
Top Advertising Clients and the Agencies That Serve Them | p. 439 |
Top Advertising Organizations Worldwide | p. 440 |
Top Product Placement Programming | p. 457 |
Media Law and Ethics | |
Media Law: Understanding Freedom of Expression | |
Chapter Opener: Who Needs the First Admendment? | p. 462 |
A Brief History of Media Law | p. 464 |
The Development of the Philosophy of Free Speech | p. 464 |
The First Amendment | p. 466 |
Defining Limits | p. 467 |
Regulating Broadcasting | p. 468 |
National Security and Prior Restraint | p. 472 |
Current Trends in Media Law | p. 472 |
Understanding Today's Media Law | p. 475 |
The Legal System and Types of Law | p. 475 |
Protection of Rights | p. 477 |
Controversies | p. 488 |
Censorship | p. 488 |
Conflicting Rights | p. 490 |
Milestones in Media Law History | p. 474 |
Close-Up on History: Sam Sheppard's Trial by Media | p. 470 |
Close-Up on Media Law: The Paris Hilton Video | p. 485 |
Close-Up on Controversy: Jailing Judith Miller | p. 490 |
Media Ethics: Understanding Media Morality | |
Chapter Opener: The Danish Cartoons | p. 496 |
A Brief History of Media Ethics | p. 499 |
The Print Era | p. 499 |
The Electronic Era | p. 503 |
The Digital Era | p. 509 |
Understanding Today's Media Ethics | p. 510 |
Basic Ethical Orientations | p. 510 |
Conflicting Loyalties | p. 514 |
Truth Telling and Its Complications | p. 516 |
Controversies | p. 518 |
Stereotyping | p. 519 |
Conflicts of Interest | p. 519 |
Anonymity and Who Deserves It | p. 521 |
Accountability | p. 521 |
Milestones in Media Ethics History | p. 508 |
Close-Up on History: The Quiz Show Scandals | p. 505 |
Close-Up on Media Ethics: The Ethics of Photo Alteration | p. 516 |
Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypes | p. 520 |
Notes | p. 527 |
Glossary | p. 539 |
Complete Timeline of Mass Media Milestones | p. 551 |
Credits | p. 559 |
Index | p. 561 |
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