More New and Used
from Private Sellers
Only one copy
in stock at this price.
In Stock Usually Ships in 24 Hours.
Starting at $2.45
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 2/5/2009.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy.Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples, including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more! .
Table of Contents
|Introduction: Media in a Changing World|
|Media Impact: Understanding Research and Effects|
|The Print Industries|
|Books: The Durable Medium|
|Newspapers: Where Journalism Begins|
|Magazines: The First of the Specialized Media|
|The Electronic Industries|
|Movies: Magic from the Dream Factory|
|Recordings and the Music Industry: Copyright Battles, Format Wars|
|Radio: The Hits Keep Coming|
|Television: Reflecting and Affecting Society|
|The Internet: Convergence in a Networked World|
|Information And Persuasion Industries|
|Electronic Journalism: News in an Age of Entertainment|
|Public Relations: The Image Industry|
|Advertising: The Media Support Industry|
|Media Law And Ethics|
|Media Law: Understanding Freedom of Expression|
|Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index|
|Table of Contents provided by Publisher. All Rights Reserved.|