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Mass Media in a Changing Worldintroduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
Table of Contents
PART 1: OVERVIEW
Chapter 1: Introduction: Media in a Changing World
Chapter 2: Media Impact: Mass Communication Research and Effects
PART 2: THE PRINT INDUSTRIES
Chapter 3: Books: The Durable Medium
Chapter 4: Newspapers: Where Journalism Begins
Chapter 5: Magazines: The First of the Specialized Media
PART 3: THE ELECTRONIC INDUSTRIES
Chapter 6: Movies: Magic from the Dream Factory
Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter 8: Radio: The Hits Keep Coming
Chapter 9: Television: Reflecting and Affecting Society
Chapter 10: The Internet: Convergence in a Networked World
PART 4: INFORMATION AND PERSUASION INDUSTRIES
Chapter 11: Electronic Journalism: News in the Age of Entertainment
Chapter 12: Public Relations: The Image Industry
Chapter 13: Advertising: The Media Support Industry
PART 5: MEDIA LAW AND ETHICS
Chapter 14: Media Law: Understanding Freedom of Expression
Chapter 15: Media Ethics: Understanding Media Morality