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Mass Media Research,9781133307334
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Mass Media Research

by ;
Edition:
10th
ISBN13:

9781133307334

ISBN10:
1133307337
Format:
Paperback
Pub. Date:
1/1/2013
Publisher(s):
Wadsworth Publishing

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What version or edition is this?
This is the 10th edition with a publication date of 1/1/2013.
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Summary

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.


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