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Mass Media Research

by Wimmer, Roger D.; Dominick, Joseph R.

Edition:

10th

ISBN13:

9781133307334

ISBN10:

1133307337

Format:

Paperback

Pub. Date:

1/1/2013

Publisher(s):

Wadsworth Publishing

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Summary

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

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