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Mass Media Research : An Introduction,9781439082744

Mass Media Research : An Introduction

by ;
Edition:
9th
ISBN13:

9781439082744

ISBN10:
143908274X
Format:
Paperback
Pub. Date:
1/1/2010
Publisher(s):
Cengage Learning
List Price: $196.00

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Summary

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Table of Contents

Preface
The Research Process
Science and Research
Elements of Research
Research Ethics
Sampling
Research Approaches
Qualitative Research Methods
Content Analysis
Survey Research
Longitudinal Research
Experimental Research
Data Analysis
Introduction to Statistics
Hypothesis Testing
Basic Statistical Procedures
Research Applications
Newspaper and Magazine Research
Research in the Electronic Media
Research in Advertising
Research in Public Relations
Appendix Tables
Glossary
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.


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