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What version or edition is this?
This is the 9th edition with a publication date of 1/1/2010.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
Table of Contents
|The Research Process|
|Science and Research|
|Elements of Research|
|Qualitative Research Methods|
|Introduction to Statistics|
|Basic Statistical Procedures|
|Newspaper and Magazine Research|
|Research in the Electronic Media|
|Research in Advertising|
|Research in Public Relations|
|Table of Contents provided by Publisher. All Rights Reserved.|