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Mass Media Revolution, 2/e,9780205890996
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Mass Media Revolution, 2/e

by
Edition:
2nd
ISBN13:

9780205890996

ISBN10:
0205890997
Format:
Looseleaf
Pub. Date:
7/12/2013
Publisher(s):
PEARSON
List Price: $95.40

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Summary

A revolutionary learning and teaching tool designed to reflect the way students experience mass media today

 

With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students’ media literacy skills.

MyCommunicationLab is an integral part of the Sterin program. Key learning applications include MediaShare, an eText, and a study plan.

 

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Personalize Learning– MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment.
  • Improve Critical Thinking–Learning objectives throughout the text encourage students to focus on what they need to know.
  • Engage Students–Contemporary topics and a visual narrative engage students in the material.
  • Support Instructors– A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.
NOTE: MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab, please visit www.mycommunicationlab.com or you can purchase a ValuePack of the text + MyCommunicationLab: ValuePack ISBN-10: 0205944272 / ValuePack ISBN-13: 9780205944279

Table of Contents

In this Section:

1) Brief Table of Contents

2) Full Table of Contents

 

1) Brief Table of Contents

 

Part I: Paving the Way to Today's Mass Media

 

Chapter 1: Introduction to the Mass Media Revolution

Chapter 2: Mass Media: A Brief Historical Narrative

Chapter 3: Media Technologies and the Dynamics of Change


Part II: The Evolution of Media Content and Platforms  

 

Chapter 4: Print Media

Chapter 5: Music and Radio

Chapter 6: Film and Television

Chapter 7: New Media

 

Part III: Media Business, Economics and Regulation

 

Chapter 8: Advertising and Public Relations

Chapter 9: Media Industry

Chapter 10: Media Bias

Chapter 11: Media Law and Ethics

 

Part IV: The Media Experience

 

Chapter 12: The Power of Photography in Mass Media 

Chapter 13: Journalism in the Digital Millennium

Chapter 14: Media Impact on the Global Stage

Chapter 15: Stories of Diversity in American Media 
Chapter 16: Working in the Mass Media in the Digital Age


2) Full Table of Contents

 

Part I: Paving the Way to Today's Mass Media

 

Chapter 1: Introduction to the Mass Media Revolution
The Style and Approach of Mass Media Revolution
Studying Mass Media
Theoretical Building Blocks of Mass Media
Audience Trends
Why Research Audiences?
Culture and Mass Media: Sharing What We Know
Mass Media Convergence in the Digital Age
Conclusion: Understanding New Mass Media from a Critical Perspective

 

Chapter 2: Mass Media: A Brief Historical Narrative

The Evolution of Mass Media Networks
The Power and Influence of Media Publishers
The Impact of Music and Images on Culture and Society
The Digital Age 
Conclusion: Mass Media Converge 
 
Chapter 3: Media Technologies and the Dynamics of Change
The Stages of Technological Innovation  
Hurtling into the Future: Technology Revolutionizes Mass Media 
Will Technological Convergence Be the Death of the Printed Word? 
Conclusion: Adapting to Change

 

Part II: The Evolution of Media Content and Platforms

 

Chapter 4: Print Media
Early American Newspaper Publishing  
The Rise of Magazine Publishing 
The Evolution of the Book Industry 
Technologies Extend the Print Media
The Birth of Publishing Dynasties
Print Media Go Visual
Comic Books and the Graphic Novel
Conclusion: Will Printed Media Survive the Digital Revolution?

 

Chapter 5: Music and Radio
The Cultural Influence of Music and Sound Recording  
The Birth of the Radio Broadcasting Industry 
Popular Music: The First Cultural Shift
The Music Revolution: The Second Cultural Shift
Musical Styles Diversify
Music and Radio Transition into the Digital Age
Conclusion: Music and Radio Converge–and Endure

 

Chapter 6: Film and Television
Narrative in Film
The Early Innovators of Film 
The Hollywood Studio System 
The Influence of International Cinema Styles
The Magic of Special Effects and the Digital Age
Narrative in Television
The Evolution of Television
Television Genres
Conflicting Visions of the Future of Television
Conclusion: The Audience Drives the Future of Film and Television

 

Chapter 7: New Media
What Is New Media and Where Did It Originate?
The Dynamic New Media
Media Convergence
Linking Up: 21st-Century Social Networking
Politics and New Media
The Gaming Generation
Conclusion: New New Media and the Impact on Society and Culture

 

Part III: Media Business, Economics and Regulation

 

Chapter 8: Advertising and Public Relations
Tracing the History of American Advertising
Product Affinity: Making Us Want It 
Breaking the Rules: Advertising in the 21st Century 
Tracing the History of American Public Relations: Building and Managing Image
Today's Strategic Public Relations: 360 Degree Campaigning
Conclusion: Selling Ideas Framing Perceptions

 

Chapter 9: Media Industry
Tracing American Media Ownership
The Economics of Media: Three Models
The Federal Communication Commission
The Business of Music and Sound Recording
The Business of Radio 
The Business of Television and Film
The Audience Is “King”
Empowering the Passive Media Consumer
The Effects of Media Globalization
Conclusion: Mass Media Companies Adjust and Thrive in the Digital Age

 

Chapter 10: Media Bias
The Building Blocks of Bias
Types of Media Bias
The Economics of Media Bias
Bias in Films, Television and Online
Are Mainstream Media Liberally Biased?
Conclusion: What is the Impact of Bias in American Media?

 

Chapter 11: Media Law and Ethics
Brief History of Mass Media Law
Defamation: Libel and Slander
Media and Privacy
Mass Media Law and National Security
Historical Roots of Copyright Law
Confidentiality in Newsgathering
Pornography: Free Expression of Obscenity?
Ethics and Mass Media
The Ethical Challenges of a Converged World
Conclusion: Are we Legally and Ethically Responsible?

 

Part IV: The Media Experience

 

Chapter 12: The Power of Photography in Mass Media
Visual Communication in Mass Media
Finding Meaning in Visual Media
Photography and Modern Culture
Photojournalism: The Image as a Mass Medium
Photography in the Digital Age
Media and Privacy
Conclusion: The Mass Media Effects of the Photographic Image

 

Chapter 13: Journalism in the Digital Millennium
Reinventing Journalism for the Digital Millennium
Journalism  Online 
The New World of Reporting, Writing and Editing the News
Backpack Journalism: Delivering More with Fewer Resources
Unique Ethical Challenges of New Journalism
Conclusion: The Mission of Journalism Remains the Same

 

Chapter 14: Media Impact on the Global Stage
The Role of Mass Media 
Global Mass Media Systems 
Mass Media Systems in Development
Mass Media and Cultural Context
Media Cultures Compete for Survival
Media Dominance and the Global Marketplace
Mass Media and Global Democracy
Equalizing the Global Community Through Media Technology
Conclusion: The Transformative Power of Mass Media

 

Chapter 15: Stories of Diversity in American Media
Pioneers of Latino Media in America
Pioneers of Black Media in America
Pioneering Women in American Media
Pioneers of Asian-American Media
Pioneers of Gay, Lesbian and Transgender American Media
Conclusion: On the Path Toward Greater Future Diversity
 
Chapter 16: Working in the Mass Media in the Digital Age
Employment Trends in Mass Media
Survey of Selected Media Industries
Achieving Success in the Media Industry
Conclusion: Make the Industry You Want



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