did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781626565807

Mastering the New Media Landscape Embrace the Micromedia Mindset

by ;
  • ISBN13:

    9781626565807

  • ISBN10:

    1626565805

  • Format: Paperback
  • Copyright: 2016-03-07
  • Publisher: Berrett-Koehler Publishers

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $17.95 Save up to $12.84
  • Rent Book
    $5.11
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

The New Way to Get Noticed


The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Author Biography

Barbara Cave Henricks, founder and president of Cave Henricks Communications, has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan, John Bogle, Maria Bartiromo, and Marcus Buckingham.

Rusty Shelton, cofounder and chairman of Zilker Media, is an active keynote speaker, entrepreneur, and author of several books.

Table of Contents

1. Welcome to the Age of Micromedia
2. Technology Gives Rise to New Rules of Communication
3. Understanding the Opportunities in Micromedia
4. Earned, Rented, and Owned--Better Together
5. Discoverability and the Future of Marketing
6. Online Brand Audit: Getting Your Owned Media Infrastructure in Shape
7. Blogs, Bylines, and Killer Content: What You Can Learn from Traditional Media
8. The Power of Rented Media
9. Getting the Most Out of Rented Media
10. Why Traditional, Earned Media Still Packs a Punch
11. Take the Stage: Launch a Speaking Career
12. Futureproof Your Media Strategy
Notes
Acknowledgments
Index
About the Authors

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program