Businesses are continually striving to navigate the fast-moving currents of e-commerce and globalization. At the dawn of a new millenium, what better time is there for executives to stand back and consider the theory and practice of the strategic art. The old certainties of central and long-term planning may have fallen apart long ago, but what exactly has replaced them? Should companies primarily be looking outward at their external environment - or inward at their distinctive capabilities? How do managers choose from the competing schools of strategy - and is it possible to synthesize the different approaches that have been tested over the years into a coherent whole? There are no easy answers to these and other questions, but Mastering Strategy provides ideas to better inform and stimulate you to develop the most appropriate model for your own circumstances. Like the rest of this best-selling series, this book is based on the Financial Times newspaper series and brings together the latest thinking from world-renowned experts on every subject area pertinent to business people today.
From the Editors of The Financial Times, with contributions from leading business faculty at the University of Chicago, University of Michigan, and INSEAD, Oxford University, London.