One of the biggest issues college math instructors face is capturing and keeping student interest. Over the years, John Hornsby has refined a creative solution--bringing the best of Hollywood into his mathematics classroom. Mathematical Ideas applies this same strategy of engaging students through video clips from popular cinema and television to the textbook. Alongside fresh data and tools, this Eleventh Edition uses up-to-the-minute images as well as old favorites of math being done in Hollywood. In addition, examples are clarified with additional annotations, chapter summaries are made more intuitive to aid review, and chapter tests now include specific section references, making it easier for students to refer back to topics that need more attention. With great care and effort, the authors have crafted this new edition to serve the needs of today's students and instructors.

**Vern Heeren** received his bachelor's degree from Occidental College andHis master's degree from the University of California, Davis, both inMathematics. He is Professor of Mathematics at American River College,where he has been active in all aspects of mathematics education andcurriculum development. Mr. Heeren coauthored Mathematical Ideas withCharles D. Miller in 1969, and later they coauthored Mathematics: AnEveryday Experience. The latest five editions of Mathematical IdeasHave been coauthored with E. John Hornsby of the University of New Orleans.

Mr. Heeren enjoys the support of his wife, three sons, three daughters in-law, and five grandchildren.

**John Hornsby** When John Hornsby enrolled as an undergraduate at Louisiana State University, he was uncertain whether he wanted to study mathematics, education, or journalism. His ultimate decision was to become a teacher, but after twenty-five years of teaching at the high school and university levels and ten years of writing mathematics textbooks, both of his goals have been realized. His love for teaching and for mathematics is evident in his passion for working with students and fellow teachers as well. His specific professional interests are recreational mathematics, mathematics history, and incorporating graphing calculators into the curriculum.

John's personal life is busy as he devotes time to his family (wife Gwen, and sons Chris, Jack, and Josh). He has been a rabid baseball fan all of his life. John's other hobbies include numismatics (the study of coins) and record collecting. He loves the music of the 1960s and has an extensive collection of the recorded works of Frankie Valli and the Four Seasons.