Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 9/23/2013
  • Publisher: Wiley
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Create and maintain a successful social media strategy for your business

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.

  • Explains the evolution of social media and the absolute necessity for creating a social media strategy
  • Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
  • Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker

Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Author Biography

NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA™ in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award–winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.

Table of Contents


Chapter 1: Reality Check: The Permeating Trends of Social Media & Social Business

Chapter 2: A Social Media Strategy: The Framework for the Ever-Changing World of Social Media

Chapter 3: Determining Objectives and Background for Your Social

Chapter 4: Audit Your Social

Chapter 5: Core Elements and Concepts in Your Social Media Strategy

Chapter 6: Blogging as an Essential Part of Every Social Media Strategy

Chapter 7: Maximize Your Facebook

Chapter 8: Maximize Your Twitter

Chapter 9: Maximize Your LinkedIn

Chapter 10: Maximize Your Google+

Chapter 11: Maximize Visual Social Networks

Chapter 12: Staffing Roles & Responsibilities

Chapter 13: Onboarding Your Social Media Strategy

Chapter 14: Managing the Risks

Chapter 15: Creating Your PDCA Workflow

Chapter 16: Integrate Your Social

Chapter 17: The ROI of Your Social

Chapter 18: Conclusion: The Future Evolution of Social Media and Your Social Media Strategy


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