The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 3/18/2010
  • Publisher: McGraw-Hill Education
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Supercharge your writing skills . . . by the end of the week!In the workplace, your writing speaks volumes about you. Whether you're craftinga three-line message or a 300-page report, you need to write in a polished, professionalwayregardless of your position or profession. SEIZE READERS' INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONSPresent yourself at the top of your game in every e-mail, memo, report, andpresentation withThe McGraw-Hill 36-Hour Course in Business Writing andCommunication!

Author Biography

About the Author
Kenneth W. Davis, PhD
has conducted training and consulting for business and governments on four continents. A member of the boards of directors of both the Association for business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and The McGraw-Hill 36-Hour Course in Business Writing and Communication.

Table of Contents

Acknowledgmentsp. xi
Introduction: Manage Your Writingp. 1
Be Your Own Communication Departmentp. 3
Writing in a Knowledge Economyp. 8
What a Writing Course Can-and Can't-Dop. 12
How to Use This Bookp. 16
"The Discipline of the Craft"p. 17
Managing Your Writing Timep. 18
The Law of the Next Actionp. 21
The 12 Stepsp. 23
Manage Your Writingp. 25
Manage Your Writing Todayp. 26
Find the "We": Manage Your Relationship with Your Readerp. 27
Communication and Communityp. 30
Personalityp. 32
Attitudep. 35
Circumstancesp. 38
Knowledgep. 41
Manage Your Writing Todayp. 45
Make Holes, Not Drills: Manage with Purposep. 47
Death to Subject Linesp. 50
Ko and Mei Communicationp. 53
The Long and Short of Itp. 54
The Corporate Communication Gridp. 56
Manage Your Writing Todayp. 61
Get Your Stuff Together: Manage Your Informationp. 63
Asking Questionsp. 65
Outside and Insidep. 68
Map Your Informationp. 70
Manage Your Writing Todayp. 73
Get Your Ducks in a Row: Manage Your Structurep. 75
An Everyday Examplep. 78
The Technique of Organizingp. 81
Formulasp. 82
Writing to Sellp. 87
From Information to Knowledgep. 90
Manage Your Writing Todayp. 94
Do It Wrong the First Time: Manage Your Draftingp. 97
Draft as Prototypep. 98
Debriefing the Exercisep. 101
Overcoming Writer's Blockp. 102
Writing and "Flow"p. 103
Manage Your Writing Todayp. 106
Take a Break and Change Hats: Manage Your Internal Writer and Editorp. 109
Breaking for Objectivityp. 110
From Writer-Based to Reader-Basedp. 113
The Two Hatsp. 115
Manage Your Writing Todayp. 122
Signal Your Turns: Manage Your Paragraphsp. 125
Tools for Revisionp. 127
Turn Signalsp. 129
Manage Your Writing Todayp. 140
Say What You Mean: Manage Your Subjects and Verbsp. 143
Hidden Subjectsp. 145
Hidden Verbsp. 146
Hidden Subjects and Verbsp. 148
Active or Passivep. 149
Modifiersp. 151
Manage Your Writing Todayp. 156
Pay by the Word: Manage Your Sentence Economyp. 159
Objectivity and Common Sensep. 162
Two Toolsp. 164
Beckwith on Economyp. 165
Manage Your Writing Todayp. 168
Translate into English: Manage Your Word Choicesp. 171
Learning from the IRSp. 173
Word Historiesp. 176
Good Reasons Otherwisep. 181
Readability Formulas and Style Checkersp. 184
Deliberate "Obfuscation"?p. 186
Three Examplesp. 188
Manage Your Writing Todayp. 192
Finish the Job: Manage Your Spelling, Punctuation, and Mechanicsp. 195
Manage Your Writing Todayp. 202
Manage Your Writing: Evaluate Your Writing Processp. 205
Manage Your Writing Todayp. 206
Manage Your Online Writingp. 209
Manage Your Global Writing: The Case of the Belgian Friesp. 217
Manage Your Speakingp. 223
Resources for Managing Your Writingp. 229
Indexp. 233
Table of Contents provided by Ingram. All Rights Reserved.

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