The McGraw-Hill 36-Hour Course: Online Marketing

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/18/2011
  • Publisher: McGraw-Hill

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More than 150,000 books sold in the 36-Hour series!A crash course on the most active marketing platform today

Author Biography

Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xi
Introductionp. xiii
Building an Online Marketing Foundationp. 1
Planning the Websitep. 19
Building the Websitep. 35
Content Marketingp. 53
Bloggingp. 71
Social Media Marketingp. 99
Web Analyticsp. 119
Search Engine Optimizationp. 137
Online Advertising/Search Engine Marketingp. 157
E-Mail Marketingp. 173
Online Public Relationsp. 193
Managing Multitasking Web Marketingp. 211
Answer Keyp. 233
Indexp. 245
Instructions for Accessing Online Final Examp. 255
Table of Contents provided by Ingram. All Rights Reserved.

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