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Media and Cultural Studies : Keyworks



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This is the 2nd edition with a publication date of 2/28/2012.

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Revised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies. Features several new contributions with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube

Author Biography

Meenakshi Gigi Durham is Associate Professor of Journalism and Mass Communication at the University of Iowa. She has published widely on feminist media studies and related critical approaches, especially those of race, class, and sexuality. She is the author of The Lolita Effect (2008).

Douglas M. Kellner is George Kneller Chair in the Philosophy of Education at UCLA and is the author of many books on social theory, politics, history, and culture, including Television and the Crisis of Democracy (1990); The Persian Gulf TV War (1992); Media Culture (1995); Media Spectacle (2003); From 9/11 to Terror War: the Dangers of the Bush Legacy (2003); and Cinema Wars: Hollywood Film and Politics in the Bush-Cheney Era (Wiley-Blackwell, 2009).

Table of Contents

Preface to the Second Editionp. ix
About the Editorsp. xi
Adventures in Media and Cultural Studies: Introducing the KeyWorksp. 1
Culture, Ideology, And Hegemony
Introduction to Part Ip. 27
The Ruling Class and the Ruling Ideasp. 31
(i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Materialp. 34
The Work of Art in the Age of Mechanical Reproductionp. 37
The Culture Industry: Enlightenment as Mass Deceptionp. 53
The Public Sphere: An Encyclopedia Articlep. 75
Ideology and Ideological State Apparatuses (Notes Towards an Investigation)p. 80
Social Life And Cultural Studies
Introduction to Part IIp. 89
(i) Operation Margarine; (ii) Myth Todayp. 95
The Medium is the Messagep. 100
The Commodity as Spectaclep. 107
Introduction: Instructions on How to Become a General in the Disneyland Clubp. 110
Base and Superstructure in Marxist Cultural Theoryp. 115
(i) From Culture to Hegemony; (ii) Subculture: The Unnatural Breakp. 124
Encoding/Decodingp. 137
On the Politics of Empirical Audience Researchp. 145
Political Economy
Introduction to Part IIIp. 163
Contribution to a Political Economy of Mass-Communicationp. 166
On the Audience Commodity and its Workp. 185
A Propaganda Modelp. 204
Not Yet the Post-Imperialist Erap. 231
Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economyp. 242
(i) Introduction; (ii) The Aristocracy of Culturep. 249
On Televisionp. 253
The Politics Of Representation
Introduction to Part IVp. 263
Visual Pleasure and Narrative Cinemap. 267
Stereotypingp. 275
The Readers and their Romancesp. 283
Eating the Other: Desire and Resistancep. 308
Booty Call: Sex, Violence, and Images of Black Masculinityp. 318
British Cultural Studies and the Pitfalls of Identityp. 337
Under Western Eyes: Feminist Scholarship and Colonial Discoursesp. 347
Hybrid Cultures, Oblique Powersp. 365
The Postmodern Turn, New Media And Social Networking
Introduction to Part Vp. 383
The Precession of Simulacrap. 388
Postmodernism, or the Cultural Logic of Late Capitalismp. 407
Feminism, Postmodernism and the “Real Me”p. 433
Postmodern Virtualitiesp. 442
Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culturep. 452
Alternative and Activist New Media: A Genre Frameworkp. 471
Social Network Sites: Definition, History, and Scholarship d. m. boydp. 491
Globalization And Social Movements
Introduction to Part VIp. 507
Disjuncture and Difference in the Global Cultural Economyp. 511
The Global and the Local in International Communicationsp. 524
The Homeland/Aztlánp. 539
The Processes: From Nationalisms to Transnationalismsp. 545
Globalization as Hybridizationp. 567
(Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Televisionp. 582
Oppositional Politics and the Internet: A Critical/Reconstructive Approachp. 597
Acknowledgmentsp. 615
Indexp. 619
Table of Contents provided by Publisher. All Rights Reserved.

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