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Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
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What version or edition is this?
This is the 8th edition with a publication date of 2/23/2011.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
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Great start for Mass Communication students September 28, 2011
This book is a great way for Mass Communication students to begin learning about their field of study. I used this book a couple of years ago as a sop[censored]re at the University of Tennessee (Go Vols!!) and our communications cl[censored] are generally pretty difficult. This book is somewhat left-leaning like almost anything dealing with mass communications, but it's not to the point where there's an agenda. I give this book 4 stars.
Media and Culture : An Introduction to Mass Communication: stars based on 1 user reviews.
It's no secret today's media landscape is evolving at a fast and furious pace and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culturesteps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Table of Contents
|Mass Media and the Cultural Landscape|
|Mass Communication: A Critical Approach|
|Culture and the Evolution of Mass Communication|
|Oral and Written Eras in Communication|
|The Print Revolution|
|The Electronic and Digital Eras|
|The Electronic Age|
|The Digital Age|
|Media Convergence in the Digital Era|
|The Dual Roles of Media Convergence|
|Media Businesses in a Converged World|
|Mass Media and the Process Of Communication|
|The Evolution of a New Mass Medium|
|The Linear Model of Mass Communication|
|A Cultural Model for Understanding Mass Communication|
|Stories: The Foundation of Media|
|The Power of Media in Everyday Life|
|Surveying the Cultural Landscape|
|Culture as a Skyscraper|
|An Inability to Appreciate Fine Art|
|Exploiting High Culture|
|A Throw-Away Ethic|
|A Diminished Audience for High Culture|
|Corrupting Political Discourse and Blocking Social Change|
|Culture as a Matrix|
|The Comfort of Familiar Stories|
|Innovation and the Attraction of ‚«£What's New|
|The Underground Press|
|Table of Contents provided by Publisher. All Rights Reserved.|