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9780805845808

Media Economics: Theory and Practice

by
  • ISBN13:

    9780805845808

  • ISBN10:

    0805845801

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2003-11-01
  • Publisher: Routledge

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Summary

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

Table of Contents

Preface vii
I ECONOMIC VALUE AND STRUCTURE
1 An Introduction to Media Economics Theory and Practice
3(46)
James Owers, Rod Carveth, and Alison Alexander
2 Economics and Media Regulation
49(20)
Robert Corn-Revere and Rod Carveth
3 Structure and Change: A Communications Industry Overview
69(16)
Gary W Ozanich and Michael O. Wirth
4 The Economics of International Media
85(24)
C. Ann Hollifield
II INDUSTRIES AND PRACTICES
5 The Economics of the Daily Newspaper Industry
109(18)
Robert G. Picard
6 The Economics of Books and Magazines
127(22)
Albert N. Greco
7 The Broadcast Television Networks
149(24)
Douglas A. Ferguson
8 The Economics of the Cable Industry
173(20)
Benjamin J. Bates and Todd Chambers
9 The Economics of Hollywood: Money and Media
193(14)
Douglas Gomery
10 The Economics of the Contemporary Radio Industry
207(14)
Alan B. Albarran
11 The Economics of the Recording Industry
221(28)
Eric W. Rothenbuhler and Tom McCourt
12 The Economics of the Advertising Industry
249(16)
Mary Alice Shaver
13 The Economics of Online Media
265(18)
Rod Carveth
Glossary 283(12)
Author Index 295(4)
Subject Index 299

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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