CART

(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
The Media Economy,9780415990462
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

The Media Economy

ISBN13:

9780415990462

by ;
ISBN10:
0415990467
Edition:
1st
Format:
Nonspecific Binding
Pub. Date:
6/15/2010
Publisher(s):
Routledge
List Price: $74.61

Buy New Textbook

Usually Ships in 3-5 Business Days
$72.37

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices
Lifetime Access
$42.47

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $66.50

Questions About This Book?

What version or edition is this?

This is the 1st edition with a publication date of 6/15/2010.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Summary

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

Author Biography

Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.

Table of Contents

Prefacep. ix
Understanding the Media Economyp. 1
Theories and Approaches Used to Examine the Media Economyp. 19
Key Concepts to Understand the Media Economyp. 35
Evolving Markets in the Media Economyp. 51
Multi-Platform Media Enterprisesp. 69
Technology and the Media Economyp. 85
Globalization and the Media Economyp. 99
Regulation and the Media Economyp. 111
Social Aspects of the Media Economyp. 127
Finance, Valuation, and Investment in the Media Economyp. 141
Labor and the Media Economyp. 159
Assessing the Future of the Media Economyp. 175
Referencesp. 183
Indexp. 191
Table of Contents provided by Ingram. All Rights Reserved.


Please wait while the item is added to your cart...