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The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.
Table of Contents
|Understanding the Media Economy||p. 1|
|Theories and Approaches Used to Examine the Media Economy||p. 19|
|Key Concepts to Understand the Media Economy||p. 35|
|Evolving Markets in the Media Economy||p. 51|
|Multi-Platform Media Enterprises||p. 69|
|Technology and the Media Economy||p. 85|
|Globalization and the Media Economy||p. 99|
|Regulation and the Media Economy||p. 111|
|Social Aspects of the Media Economy||p. 127|
|Finance, Valuation, and Investment in the Media Economy||p. 141|
|Labor and the Media Economy||p. 159|
|Assessing the Future of the Media Economy||p. 175|
|Table of Contents provided by Ingram. All Rights Reserved.|