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The Media Economy,9780415990462
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The Media Economy



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This is the 1st edition with a publication date of 6/15/2010.

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The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

Author Biography

Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.

Table of Contents

Prefacep. ix
Understanding the Media Economyp. 1
Theories and Approaches Used to Examine the Media Economyp. 19
Key Concepts to Understand the Media Economyp. 35
Evolving Markets in the Media Economyp. 51
Multi-Platform Media Enterprisesp. 69
Technology and the Media Economyp. 85
Globalization and the Media Economyp. 99
Regulation and the Media Economyp. 111
Social Aspects of the Media Economyp. 127
Finance, Valuation, and Investment in the Media Economyp. 141
Labor and the Media Economyp. 159
Assessing the Future of the Media Economyp. 175
Referencesp. 183
Indexp. 191
Table of Contents provided by Ingram. All Rights Reserved.

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