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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Table of Contents
PrefaceHow the News Shapes Our Civic AgendaMaxwell McCombs and Amy ReynoldsNews Framing Theory and ResearchDavid Tewksbury and Dietram A. ScheufeleGrowing Up with Television: Cultivation ProcessesMichael Morgan, James Shanahan, and Nancy SignorielliMedia Consumption and Perceptions of Social Reality: Effects and Underlying ProcessesL. J. ShrumMedia Priming: An Updated SynthesisDavid R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca Dillman CarpentierSocial Cognitive Theory of Mass CommunicationAlbert BanduraMass Media Attitude Change: Implications of the Elaboration Likelihood Model of PersuasionRichard E. Petty, Pablo Brinol, and Joseph R. PriesterUses-and-Gratifications Perspective on Media EffectsAlan M. RubinWhere Psychophysiology Meets the Media: Taking the Effects Out of Mass Media ResearchAnnie Lang, Robert F. Potter, and Paul BollsMedia and Civic ParticipationDhavan V. Shah, Hernando Rojas, and Jaeho ChoPolitical CommunicationDouglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeodMass Media, Social Perception, and the Third-Person EffectRichard M. PerloffMedia ViolenceGlenn G. Sparks, Cheri W. Sparks, and Erin A. SparksFright Reactions to Mass MediaJoanne CantorEffects of Sex in the MediaRichard Jackson Harris and Christopher P. BarlettEffects of Racial and Ethnic StereotypingDana MastroContent Patterns and Effects Surrounding Sex-Role Stereotyping on Television and FilmStacy L. Smith and Amy D. GranadosThe Effects of Media on Marketing CommunicationsDavid W. Stewart and Paul A. PavlouEducational Television and Interactive Media for Children: Effects on Academic Knowledge, Skills, and AttitudesShalom M. FischPublic Communication Campaigns: Theoretical Principles and Practical Applications