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Media Effects Research A Basic Overview
ISBN13:by Sparks, Glenn G.
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This is the 4th edition with a publication date of 1/1/2012.
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MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.